Over the last couple of years, I’ve run multiple Instagram pages and build up followings. One of the most crucial parts of success on Instagram is taking advantage of hashtags and hashtag strategies.

These are the three tips I use:

Looking at similar, successful accounts in my niche and what hashtags they use

This is the quickest way to find hashtags that are working for your niche. 

Being sure the hashtags match the content I’m sharing

The point of using hashtags is to help identify content. I tend to avoid using hashtags that are unrelated. Even if that post gets a lot of traction, I’ve found it doesn’t translate to followers, since the viewers aren’t interested in your niche. 

Doing my research and mix it up

By going to the search bar and typing in niche-relevant words, you can find a list of hashtags that are of varying popularity. Finding a medium-sized hashtag and dominating that space is another way to gain some presence, though I usually try for a mixture. 

Another important tip is to avoid using the same exact hashtags every time. Instagra will eventually view the posts as spam. 

And that’s it! Hashtags strategies vary per business or individual, and there is loads of information out there on the topic. These are the three tips that I’ve found the most helpful!